Privacy Policy

Pengstone
Website: https://www.pengstone.com

Last updated: 1st December 2025

1. Who we are

Pengstone (“we”, “us”, “our”) is an online marketing agency. We provide digital and performance marketing services, including campaign strategy, media buying, creative development, and analytics.

If you have any questions, you can contact us at:
Email: ian@pengstone.com
Postal address:
Pengstone
Station View House
41 Brunswick Road
Shoreham-By-Sea
West Sussex
BN43 5WA
England

2. Data we collect

We may collect and process the following types of personal data:

2.1 Information you provide directly

When you:

• Fill in a contact or lead form

• Request a proposal or consultation

• Subscribe to a newsletter or download content

• Contact us by email, phone, or social media

We may collect:

• Name

• Company name

• Job title/role

• Email address

• Phone number

• Website URL

• Any other information you choose to provide in the message field

2.2 Automatically collected data (website & analytics)

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device type and operating system

• Referring website or source (e.g. Google, LinkedIn, direct)

• Pages visited, time on page, click behaviour

• Approximate location (country/region level)

This is typically collected through cookies, pixels, and similar tracking technologies.

2.3 Cookies and tracking technologies

We may use:

• Essential cookies – required for the website to function (e.g. security, load balancing).

• Analytics cookies – to understand how visitors use our site (e.g. Google Analytics or similar tools).

• Marketing cookies / pixels – from platforms such as Google Ads, LinkedIn, Meta, or other ad networks to measure campaigns and build audiences.

You can manage or disable cookies via your browser settings and (if implemented) our on-site cookie banner.

3. How we use your data

We use your personal data for the following purposes:

• To respond to enquiries and provide services

  • Answer your questions

  • Send proposals, pricing, and service information

  • Arrange calls, demos, or meetings

• To operate and improve our website

  • Monitor performance and fix issues

  • Analyse usage to improve content and user experience

• To run marketing and advertising campaigns

  • Measure and optimise our advertising

  • Build audiences for remarketing (where legally permitted)

  • Track conversions from platforms such as Google, LinkedIn, Meta, etc.

• To send you relevant communications

  • Industry insights, updates, or marketing tips (if you’ve opted in)

  • Information about our services that may be relevant to your role or company
    You can opt out of marketing emails at any time via the unsubscribe link.

• To comply with legal obligations

  • Record-keeping, accounting, and regulatory requirements

  • Responding to lawful requests from authorities

4. Legal bases for processing (UK & EU GDPR)

We rely on one or more of the following legal bases to process your personal data:

• Legitimate interests – for example:

  • Responding to business enquiries

  • Running and improving our website

  • B2B marketing to relevant business contacts, where permitted

• Consent – for example:

  • When you sign up for email marketing

  • When you accept non-essential cookies via a cookie banner (if applicable)

• Contract – when processing is necessary to enter into or perform a contract with you or your organisation.

• Legal obligation – when processing is required to comply with applicable laws and regulations.

5. How we share your data

We do not sell your personal data.

We may share your data with trusted third parties, such as:

• Service providers / processors, including:

  • Website hosting and maintenance providers

  • Analytics and tracking providers (e.g. Google Analytics or similar tools)

  • CRM and email marketing platforms

  • Project management and communication tools

• Advertising and marketing platforms, such as:

  • Google Ads

  • LinkedIn

  • Meta (Facebook/Instagram)

  • Other platforms we may use from time to time

These partners may process data on our behalf to help us deliver services, analyse performance, and run advertising.

We may also share data:

• If required by law, regulation, or legal process

• In connection with a business transaction (e.g. merger, acquisition) where permitted by law

We ensure that any third parties who process your data do so in line with data protection laws and under appropriate contracts.

6. International transfers

Some of our service providers or advertising platforms may be located outside the UK/EEA.

Where data is transferred internationally, we aim to ensure appropriate safeguards are in place, for example:

• Adequacy regulations (countries recognised as providing adequate protection)

• Standard contractual clauses or equivalent safeguards

7. Data retention

We keep your personal data only for as long as necessary for the purposes for which it was collected, including:

• Enquiry and client data: retained while we have an active relationship and for a reasonable period afterwards for record-keeping and legal purposes.

• Marketing data: retained while you remain subscribed or engaged with our marketing, or until you opt out.

• Website analytics data: retained in line with our analytics provider’s settings and our business needs.

When data is no longer required, we will securely delete or anonymise it.

8. Your rights

Under data protection laws (including UK GDPR), you may have the following rights:

• Right of access – to request a copy of the personal data we hold about you.

• Right to rectification – to correct inaccurate or incomplete data.

• Right to erasure – to request deletion of your data, where we have no lawful reason to keep it.

• Right to restrict processing – to limit how we use your data in certain circumstances.

• Right to data portability – to receive your data in a structured, commonly used, machine-readable format in certain cases.

• Right to object – to object to processing based on legitimate interests or direct marketing.

• Right to withdraw consent – where we rely on consent (e.g. for email marketing or cookies), you can withdraw consent at any time.

To exercise any of these rights, please contact us at:
Email: ian@pengstone.com

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

9. Marketing communications

If you opt in to receive marketing communications from us:

• We may send you emails about marketing, advertising, and growth-related topics, as well as information about our services.

• You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

If you are a business contact, we may occasionally contact you where we believe our services are relevant to your role and this is permitted under applicable law. You can object to this at any time.

10. Security

We take reasonable technical and organisational measures to protect your personal data, including:

• Secure hosting and encryption where appropriate

• Access controls and password protection

• Limiting access to personal data to those who need it for their role

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Third-party websites

Our website may contain links to third-party websites or platforms (e.g. social media, partner sites).

We are not responsible for the privacy practices or content of those websites. We recommend you read their privacy policies before providing any personal data.

12. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date, which will be 1st December 2025 for the latest version.

We encourage you to review this policy periodically to stay informed about how we handle your data.

13. How to contact us

If you have any questions about this privacy policy or how we handle your data, please contact:

Pengstone
Email: ian@pengstone.com
Address:
Station View House
41 Brunswick Road
Shoreham-By-Sea
West Sussex
BN43 5WA
England